WELCOME!
When tracking your competitors' activity is as crucial as monitoring your own impact on the market, you have only one sensible choice. Inclusive Media Monitoring.
IMM tracks all traditional media, electronic media social media and online digital media delivering it sorted, curated, categorized and presented for ease of use and analysis.
In business since 2008 IMM is today Sri Lanka's undisputed leader in media tracking and archiving services.
Why Monitor Media?
If you are a business, a public or non-profit organisation, a celebrity, a public figure or in politics, it's highly likely your success depends on public perception.
More positive the perception, greater your influence and success. Now, in the digital age, it's even more so.
Public perception is formed and shaped by the media - traditional print media, radio and tv used to do it, but now, increasingly, social and online media impact and influence all public opinion.
One casual comment by a complete outsider online questioning your motives, actions, veracity, reliability or dependability can cause unbelievable viral reverberations causing irreparable damage to your current reputation and future prospects. A disgruntled employee, an unhappy customer or even an irate supplier can do the same.
That's why keeping a close tab on the media is not an option but an absolute necessity. It's crucial to know how media portrays you.
For companies that spend millions promoting products and services, even more so. Without up to date information of what's happening in the media as regards their own communications and their competitors campaigns it is hard to imagine a business surviving for long. To beat the competition and emerge as a the leader in the field without this knowledge would be an amazing thing.
The simplest and cheapest way of getting this information is through media monitoring.
Inclusive Media Monitoring is a one stop shop for all your media monitoring services.
IMM captures all print, radio, TV, online and social media channels to bring you media reports that are comprehensive accurate and extremely low cost.
How low is low cost?​
For example, Print media tracking is available for less than the cost of newspapers carrying the news - making the media tracking service virtually free!
Know what they say about you!
Features
Here are some key features of exclusive products and services catering to individual and specific needs of clients in business, politics and public life that IMM offers
All in one Dashboard
Curated info about yourself, competitors and industry. Ads, articles, posts, comments, feedback. On products, markets and budgets. And tools to analyse them all. As you see fit. All in one place
Social Media
Comprehensive Reports on each industry sector and product category by individual publication or channel,, as well as reports by language and medium.
Analytics including cost analysis
Reports are filled with insightful and highly relevant information on you, your sector, industry, product category and competitors.
Online Media & e-news
Websites and online e-news channels are now the source of the latest news and opinions. You get comprehensive reports including sentiment analysis
Industry Sector reports
Comprehensive Reports are available on each sector capturing announcements, news articles, PR and advertising of all actors in each industry sector.
Gossip sites and feedback
IMM provides the unique and exclusive service of capturing mentions on gossip sites and third party sites and groups on your behalf
Our Services
1
All in one Dashboard
Track and keep tabs on media information flow, historical records, archived items and analysis tools on the same page!
All in one place
2
Industry Reports & Analytics
Reports are filled with insightful and highly relevant information on you, your sector, industry, product category and competitors.
3
Sector Reports
Comprehensive Reports are available on each sector capturing announcements, news articles, PR and advertising of all actors in each industry sector.
Our Services
4
Social Media Reprots
Comprehensive Reports on each industry sector and product category by individual social media channels as well as reports by language
5
Ad Verification Reports
IMM makes sure you are only paying for ads that did appear, not for ads that appeared in the media schedule - saving you millions in media expenditure and lost sales!
6
Competitor Analysis Reports
IMM tracks the presence of competitors across all media including social media.
It then curates them to help you get the best analysis of their moves, motives and intentions
Services
See a general description of our services below and get an introduction to the services we offer. Click on the text box to learn more
Print Media Tracking with Web Archive
What makes IMM Print Media tracking great? Is it the 99.994% accuracy in capturing the news and ads relevant to you? Or the speed of delivery? Or is it the historical data in the IMM web archive making analysis and evaluation by sector, product category, competitor and media spend simple and automatic?
It's ALL of the above!
Electronic Media Tracking and Ad Verification Service
Using sophisticated media tracking tools and sheer human ingenuity, watching and listening to every single minute on every channel in all three languages, IMM tracks all Radio and Television channels to capture that which is important to you.
Further, IMM verifies the appearance of your own ads and news snippets!
Social & Digital Media Listening and Sentiment Analysis
Social media has exploded the number, complexity and hues of opinion to make it almost impossible to monitor.
Aided by the latest suite of social listening tools and a team of extremely well trained knowledge workers, IMM lets you know the latest buzz online with an analysis of the sentiments expressed online
What exactly do you get?
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All mentions about your subject on all media
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Accurate calculations of PR presence
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Your advertising spends independently audited and verified before making payment
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Real intelligence and insights on your competitors’ plans and strategies
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An in-depth view of all brand marketing activities in your sector
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On time market information on sponsorships, events and promotions
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Updates on marketing and media strategies by all players in your industry
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General and category-relevant news, directives and announcements by state/regulatory bodies and others relevant to your industry
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Government pronouncements, legal enactments, tax directives and decrees by the government and the state,
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Detailed analysis of media presence and position in market
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Feedback, sentiment and engagement by the public
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Improved effectiveness of your own marketing with evaluations of successful marketing and media strategies
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An update of the day's news by email daily
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Access to solid research to back your plans for guaranteed success!
Our Clients
Contact us for a consultation
No. 188, 5th Floor,
Wardcity Shopping Complex. Queen Mary’s Road , Gampaha
077 345 1891 | 011 432 1275